THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT

Lê Như Bích, Nguyễn Thị Tươi, Peter J Batt

Abstract


This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Dalat – Vietnam. The sample consisted of 206 chrysanthemum and rose farmers in Dalat and reports on their exchange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers’ choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation.


Keywords


Ability; Activity; Criteria; Gap analysis; Preferred buyer; Value

Full Text:

PDF

References


Anderson, James C., and James A. Narus (1999). Business market management: Understanding, creating, and delivering value. New Jersey, USA: Prentice Hall.

Batt, Peter J. (2004). Trust if you dare: A cross cultural examination of the trust construct. In: P.V. Freytag, L. Hedaa and T. Ritter (Eds.). Proceedings of the 20th Annual Conference of the Industrial Marketing and Purchasing (IMP) Group, 2-4 September, Copenhagen, Denmark.

Batt, Peter J, Concepcion S.B., Hualda L.T., Migalbin L.R., Montiflor M.O., Manalili N.M., McGregor M.J., Murray-Prior R., and Rola-Rubzen M.F. (2005). Exploring the antecedents and consequences of trust between vegetables farmers and their preferred trading partner in Southern Mindanao. In: P.J. Batt (Eds.), Proceedings of the First International Symposium on Improving the Performance of Supply Chains in the Transitional Economies, 19-23 July, Chaing Mai, Thailand.

Batt, Peter J, Concepcion S.B., and Digal L.N. (2006). Evaluating the performance of supply chains through a pluralistic methodology. Stewart Postharvest Review, 2(3), 1-6.

Batt, Peter J. (2003). Examining the performance of the supply chain for potatoes in the Red River Delta using a pluralistic approach. Supply Chain Management: An International Journal, 8(5), 442-454.

Chang, H.S., Spriggs J. , and Newman S.M. (2008). Improving sweet potato marketing in the Papua New Guinea Highlands. In: P.J. Batt (Eds.), Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies, 23-27 September, Hanoi, Vietnam.

Danse, M., Vellema S., Alterra F.P., and Victoria N.G. (2008). Technological learning for innovating towards sustainable cultivation practices: The Vietnamese smallholder rose sector. In: P.J. Batt (Eds.), Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies, 23-27 September, Hanoi, Vietnam.

Fafchamps, Marcel (1996). The enforcement of commercial contracts in Ghana. World Development, 24(3), 427-448.

Herlambang, Tedy, Batt P. J., and Murray J McGregor (2006). Developing an effective food chain management in a developing country: A case study on Manalagi mango fruit supply chain in Indonesia (Ed.), 16th Annual IAMA Food & Agribusiness Forum, Symposium & Case Conference, 12-15 October, Buenos Aires, Argentina.

Lyon, Fergus (2000). Trust, networks and norms: The creation of social capital in agricultural economies in Ghana. World Development, 28(4), 663-681.

Martin, S., A. Jagadish, M.V. Xuan, B.D The, and P.T.H. Ha (2008). Understanding and improving the performance of traditional vegetable supply chain in the central provinces of Vietnam, In: P.J. Batt (Ed.), Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies, 23-27 September, Hanoi, Vietnam.

Moorman, Christine, Rohit Deshpandé, and Gerald Zaltman (1993). Factors affecting trust in market research relationships. The Journal of Marketing, 57(1), 81-101.

Murray-Prior, R., Batt Peter J, M.F. Rola -Rubzen, and M.J. McGregor (2006). Global value chains: A place for Mindanao producers?. ISHS Acta Horticulturae, 699, 307-315.

Puto, Christopher P., E. Patton Wesley, III, and Ronald H. King(1985). Risk handling strategies in industrial vendor selection decisions. The Journal of Marketing, 49(1), 89-98.

Rankin, Marlo, A. J. Dunne, and I. Russell (2008). The development of market-oriented cooperatives within the fruit industry in the Mekong Delta, Vietnam: A theory building approach to understanding rural development outcomes. In: P.J. Batt (Ed.), Proceedings of the Second International Symposium on Improving the Performance of Supply Chains in the Transitional Economies, 23-27 September, Hanoi, Vietnam.

Wagner, Stephan M., Linda Silver Coley, and Eckhard Lindemann (2011). Effects of suppliers' reputation on the future of buyer-supplier relationships: The mediating roles of outcome fairness and trust. Journal of Supply Chain Management, 47(2), 29-48.

Young, Linda M., and Jill E. Hobbs (2002). Vertical linkages in agri-food supply chains: Changing roles for producers, commodity groups, and government policy. Review of Agricultural Economics, 24(2), 428-441.




DOI: http://dx.doi.org/10.37569/DalatUniversity.6.3.79(2016)

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Lê Như Bích, Nguyễn Thị Tươi, Peter J Batt

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Editorial Office of DLU Journal of Science
Room.15, A25 Building, 01 Phu Dong Thien Vuong Street, Dalat, Lamdong
Email: tapchikhoahoc@dlu.edu.vn - Phone: (+84) 263 3 555 131

Creative Commons License
Based on Open Journal Systems
Developed by Information Technology Department