FACTORS AFFECTING THE INTENTION TO CONTINUE STUDYING AT MASTER LEVEL OF STUDENTS AT INDUSTRIAL UNIVERSITY OF HOCHIMINH CITY
DOI:
https://doi.org/10.37569/DalatUniversity.8.1S.222(2018)Keywords:
Behavioral intention, Hochiminh City, Industrial University of Hochiminh City, Intention, Master, Student.Abstract
This article deals with an analysis of the factors affecting the intention to continue studying at master level of students at Industrial University Hochiminh City (IUH) on the basis of a survey conducted for 432 students at this university. The study shows that four factors: Behavioral control; Brand loyalty; Attitude toward behavior; and Subjective norm have the positive effect on IUH student’s intention. This is also the impact level in descending order of the 4 factors affecting to IUH student’s intention.Downloads
References
Ajzen, I. (1985). From intention to actions: A theory of planned behavior. Heidelberg, Germany: Springer Press.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Process, 50(2), 179-211.
Ajzen, I., & Fishbein, M. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Boston, USA: Addison - Wesley Press.
Arjun, C. (1999). Does brand loyalty mediate brand equity outcomes? Journal of Marketing Theory and Practice, 7(2), 136-146.
Boonghee, Y., Naveen, D., & Sungho, L. (2000). An examination of selected marketing mix elements and equity. Journal of Academy of Marketing Science, 28(2), 195-211.
Chaniotakis, I. E., Lymperopoulos, C., & Soureli, M. (2010). Consumers’ intention of buying own - label premium food product. Journal of Product and Brand Management, 19(5), 327-334.
de Matos, C. A., Ituassu, T. C., & Rossi, C. A. V. (2007). Consumer attitudes toward counterfeits: A review and extension. Journal of Consumer Marketing, 24(1), 36-47.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373.
Giner-Sorolla, R. (1999). Affect in attitude: Immediate and deliberative perspectives in dual - process theories in social. New York, USA: The Guilford Press.
Hà, N. T. & Nguyễn, T. Đ. (2016). Các yếu tố ảnh hưởng đến ý định mua sắm trực tuyến của người tiêu dùng Việt Nam: Nghiên cứu mở rộng thuyết hành vi có hoạch định. Tạp chí Khoa học Đại học Quốc gia Hà Nội, 32(4), 21-28.
Hoàng, T., & Chu, N. M. N. (2008). Phân tích dữ liệu nghiên cứu với SPSS. Hà Nội, Việt Nam: NXB. Hồng Đức.
Limayem, M., Khalifa, M., & Frini, A. (2000). What makes consumers buy from the internet? A longitudinal study of online shopping. IEEE Transactions on Systems, Man, and Cybernetics, 30(4), 421-432.
Nguyễn, Đ. T., & Nguyễn, T. M. T. (2012). Phương pháp nghiên cứu khoa học trong kinh doanh. Hà Nội, Việt Nam: NXB. Lao động Xã hội.
Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63, 33-44.
Taylor, S., & Tood, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12, 137-156.
Từ, T. H. Y. (2015). Nghiên cứu các nhân tố tác động đến ý định mua sắm trực tuyến (online shopping) của người tiêu dùng. Được truy lục từ http://donga.edu.vn/linkclick.aspx?fileticket=DZt7f7q%2Bpmc%3D&tabid=438.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31-46.
Downloads
Published
Volume and Issues
Section
Copyright & License
Copyright (c) 2018 Hồ Trúc Vi, Phan Trọng Nhân
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
