MARKET SEGMENT DOMESTIC TOURISTS TO NHA TRANG CITY
DOI:
https://doi.org/10.37569/DalatUniversity.4.3&4.320(2014)Keywords:
Lifestyle, Market segmentation, Tourists.Abstract
This study utilizes the theory of market segmentation process to conduct sub groups domestic tourists to Nha Trang City. The study was conducted on a convenience sample 298 domestic tourists in Nha Trang City. The purpose of this article to understand the factors affecting the motor, travel behavior and lifestyle of travelling tourists. Through the evaluation of the appropriateness of the model, factor analysis and cluster analysis to explore two steps, the study results indicate that market domestic tourists in Nha Trang divided into 3 segments that are: Cluster guests travelling with families, tourists cluster at the center, guest travel phrase search knowledge.Metrics
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Published
30-09-2014
Volume and Issues
Section
Social Sciences and Humanities
Copyright & License
Copyright (c) 2014 Đỗ Thị Bạch Yến
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
Yến, Đỗ T. B. (2014). MARKET SEGMENT DOMESTIC TOURISTS TO NHA TRANG CITY. Dalat University Journal of Science, 4(3&4), 101-111. https://doi.org/10.37569/DalatUniversity.4.3&4.320(2014)
