MARKET SEGMENT DOMESTIC TOURISTS TO NHA TRANG CITY

Authors

  • Đỗ Thị Bạch Yến College of Arts and Culture Tours Nha Trang, Viet Nam

DOI:

https://doi.org/10.37569/DalatUniversity.4.3&4.320(2014)

Keywords:

Lifestyle, Market segmentation, Tourists.

Abstract

This study utilizes the theory of market segmentation process to conduct sub groups domestic tourists to Nha Trang City. The study was conducted on a convenience sample 298 domestic tourists in Nha Trang City. The purpose of this article to understand the factors affecting the motor, travel behavior and lifestyle of travelling tourists. Through the evaluation of the appropriateness of the model, factor analysis and cluster analysis to explore two steps, the study results indicate that market domestic tourists in Nha Trang divided into 3 segments that are: Cluster guests travelling with families, tourists cluster at the center, guest travel phrase search knowledge.

Downloads

Download data is not yet available.

Published

30-09-2014

Volume and Issues

Section

Social Sciences and Humanities

How to Cite

Yến, Đỗ T. B. (2014). MARKET SEGMENT DOMESTIC TOURISTS TO NHA TRANG CITY. Dalat University Journal of Science, 4(3&4), 101-111. https://doi.org/10.37569/DalatUniversity.4.3&4.320(2014)